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A physician's diagnostic lens — applied to dental practice revenue

There's $200K in your practice already.
You just haven't collected it yet.

Most independent practices have $150K–$250K in unscheduled treatment, lapsed patients, and missed appointments sitting in their PMS right now. Untouched.1 We go get it — in under 90 minutes a week of your time.

$200K+ unscheduled revenue per practice*
42% typical case acceptance rate*
90 min your time per week

1 Combined estimate based on Levin Group practice benchmarking data (unscheduled treatment) and ADA Health Policy Institute figures (lapsed patients, appointment utilisation). Point-in-time PMS snapshot for a typical independent practice with $750K–$1.5M annual production.

Already done the scan? Apply for a spot →

You've tried something. Maybe ads, a consultant, a new front desk hire. Revenue still isn't where it should be. Here's why: someone named the symptom before they looked at your data.

Why hasn't the revenue problem been fixed yet?

Your practice management software has been tracking everything — every treatment presented, every "let me think about it," every recall that didn't get scheduled. The data has always been there. The problem is what someone told you it meant. Why most dental consultants get this wrong →

What you were told What was actually wrong
"Your case acceptance is low" Your treatment presentation has a handoff gap between the clinical conversation and the financial one. Patients aren't saying no to treatment. They're saying no to uncertainty.
"You need more new patients" Your reactivation list has 200–400 patients who already trust you, already have unscheduled treatment on record, and haven't been contacted in over 12 months.
"Your front desk needs training" Your scheduling system has no structured protocol for unscheduled treatment follow-up. It's not a people problem. It's a systems problem.

Three different diagnoses. Three different solutions. Most practices get sold the wrong one.


How does GrowthRx recover revenue already in your practice?

Most revenue recovery programs start at step 2. They skip the audit and go straight to implementation — because audits take time and don't feel like progress. We start at step 1 every time, because the wrong system built fast is still the wrong system.

Step 01 — Diagnose

We look before we touch anything

We audit your practice data before we recommend anything

We pull 12 months of data from your practice management software — unscheduled treatment, case acceptance rates, reactivation gaps, scheduling patterns. We're looking for where the revenue actually is, not where we assume it should be. You get a written diagnostic report before we build a single thing.

What you do: give us read access to your PMS. Takes 20 minutes. Administrative data only — no PHI accessed, no patient records touched. Our standard data access agreement covers this before anything is shared.
Step 02 — Build

We build what your practice actually needs

Designed around what we found, not a template

Based on the diagnostic, we build the specific systems your practice needs — reactivation sequences, treatment follow-up protocols, case acceptance scripting, scheduling infrastructure. Everything is custom to your data. Nothing is templated from a previous client.

What you do: one 90-minute onboarding call. That's it.
Step 03 — Run

We do operations. You do dentistry.

We execute. You practice dentistry.

We manage the systems end-to-end. Your front desk gets clear, simple protocols. We handle the tracking, the follow-up sequences, and the monthly reporting. You see the numbers move without managing the process that moves them.

What you do: review a monthly report and approve anything patient-facing. 90 minutes a week.

Dr. Sirish — Founder, GrowthRx
Dr. Sirish
MBBS · Founder
GrowthRx

I'm a physician who chose not to practice.

Not because I failed the exams. Because I walked into a ward as a final-year student, saw what the system actually looked like from the inside, and made a decision.

What I saw on the way out changed what I built next.

The business side of healthcare runs on the same logic as the clinical side. Diagnose before you prescribe. Nobody treating practice revenue problems was doing that — they were selling solutions before running the test.

I looked at where that gap was most expensive and most ignored. Independent dental practices kept coming up. Owners stretched thin, revenue sitting untouched in their own PMS, and a market full of agencies charging premium rates to run the same playbook on every client.

So that's where GrowthRx goes. I'm not a dental consultant. I'm a physician who applies diagnostic methodology to revenue problems — the same discipline that separates a clinician who finds the root cause from one who treats the symptom. The credential isn't the point. The diagnostic methodology is. That's what every GrowthRx engagement runs on.

Dr. Sirish MBBS · Founder, GrowthRx · getgrowthrx.com

Not another vendor.
A different methodology.

The Usual Approach GrowthRx
Starts with A solution they already have Your practice data
Diagnostic step Optional, if at all Mandatory. Always first.
Deliverable Advice, frameworks, playbooks Built and running systems
Who executes You and your team Us
Focus New patients, ad spend Revenue already in your practice
Time required Meetings, homework, implementation 90 min/week
Their incentive Retainer regardless of results Your practice has to actually work

Most vendors get paid whether you grow or not. We thought about that and decided it wasn't a business we wanted to run.

A few things worth saying plainly.

Not a marketing agency

We don't run ads, manage your social media, or chase new patient volume as the primary lever. That's a different problem.

Not a coaching program

Nobody is going to teach you how to fix your practice on a group Zoom call. You don't have time for homework.

Not a consultant

We don't hand you a binder and a 90-day action plan and wish you luck. You've had that experience. You know how it ends — two weeks of momentum, then clinical schedule takes back over, and the report sits on your desk.

Not a software tool

There's no dashboard that does this automatically. Systems need people behind them — ours just happen to be us, not you.

This isn't for practices that want a plan. It's for practices that want the plan executed.

GrowthRx takes on three practices a month.
That's the limit.

Not because of capacity in the conventional sense — because this work requires attention that doesn't scale. Every engagement runs directly through me. No associates. No templated delivery. If something isn't working in your practice, I know by Tuesday and we fix it that week.

The moment I take on a fourth practice, that stops being true. So I don't.

What that means for you
  • You're not one of fifty clients. You're one of three. Every system we build gets my direct attention for the full engagement.
  • I have more to prove right now than you do. That's not a risk for you. That's leverage.
  • Pricing reflects where we are, not where we're going. The same work costs more once the track record is built. That's just how it works.
What I'm asking for
  • Three months. Honest feedback on what worked and what didn't.
  • Willingness to be referenced if the engagement delivers.
  • Access to the PMS data we've scoped. That's the whole ask.

Four fields. Two minutes. Spots close when three practices confirm each month — not before, not after.

Apply for a Spot →

You'll hear back within 48 hours. Not a sequence. Me.

Realistic outcomes. Honest timelines.

We don't promise transformations. We show you what the systems actually do — and when you'll see it.

Weeks 1–2

First signals

The reactivation sequence and missed-call text-back go live. Missed calls get a response within 60 seconds. Dormant patients start responding. How the reactivation system works →

3 in 10

missed calls recovered within the first 30 days — how the missed call system works →

Month 1

Empty chair time drops

The 3-touch confirmation sequence reduces no-shows. At $400 avg ticket, five fewer no-shows a week is $104K a year.

$104K/yr

at $400 avg ticket — five fewer no-shows a week, compounded

Months 2–3

Case acceptance moves

Pre-consult warm-up, objection playbook, and post-consult follow-up are running. "Let me think about it" patients start converting.

1 in 5

undecided patients convert within 72 hours of follow-up

Annual

The biggest recovery

The insurance benefits campaign runs every October — patients with unused benefits expiring December 31st. Runs automatically.

$8–25K

recovered per annual campaign

We document your baseline before we touch anything. Every result is measured against it — so attribution is never a question.


Two free tools. Real numbers.
No email required.

Most practices don't know how much unscheduled revenue is sitting in their PMS right now. These tools show you in under five minutes. How AI fits into dental practice revenue →

Unscheduled revenue leak calculator
Adjust the sliders to match your practice. See your monthly and annual revenue leak — and what even a 10% recovery is worth.
Active hygiene patients 800
Current case acceptance rate 42%
% leaving with unscheduled treatment 30%
$
$
Lost per month
$0
unscheduled revenue
Lost per year
$0
already in your charts
10% recovery =
$0
added annual revenue
+10pts acceptance =
$0
added annual revenue

What this means for your practice

Want a recovery plan for these exact numbers?

GrowthRx finds and recovers unscheduled revenue already sitting in your practice — done for you, in under 90 minutes a week of your time.

Run Diagnostic Scan →

No email required. If the number surprises you, the diagnosis call is the logical next step — but that's your call to make.

The 2-hour practice score

10 questions. 3 minutes. Get a personalised score across 5 revenue systems — and your 3 highest-impact actions, ranked by where you're losing the most.

Benchmarked against top-performing practices
Actions ranked by where you lose the most
Results unlocked after one quick step
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Your 3 highest-impact actions

Ready to implement these in under 90 min/week?

On your free diagnosis call, we hand you:

  • A live audit of your unscheduled revenue, case acceptance gap & lapsed patient exposure
  • Ready-to-use scripts, follow-up templates & reactivation sequences matched to your practice
  • Your #1 constraint identified — no ballpark estimates, no pitch
Run Diagnostic Scan →

The ones dentists actually ask.

Because revenue operations isn't dentistry. Your accountant isn't a dentist either.

What's different here: I've been in the clinical environment. I know how fast a patient loses confidence when a treatment plan is presented with uncertainty. Most marketing and operations people have never stood in that room. I have.

I was also trained to diagnose before prescribing. Most consultants skip that step entirely — they sell the solution before running the test. That's the methodology difference.
Agencies chase new patients. We recover revenue from patients you already have. Different lever entirely — and one that works faster because the trust relationship already exists.
It means we build it, we run it, and we report on it. Your job is to give us PMS access, join a 90-minute onboarding call, and review a one-page KPI summary every Monday. Everything else is us.
The reactivation sequence and missed-call recovery go live in week one. Most practices see the first recovered appointment within the first two weeks. Measurable movement on no-show rates by end of month one.
No. We work inside your existing PMS — Dentrix, Eaglesoft, Open Dental, Curve. The only addition is Weave for patient communication, which we set up and configure.
We've built for this. Every system comes with a staff SOP, a buy-in framework for the doctor to use internally, and training videos the team watches on their own time. Change management is part of the delivery, not an afterthought.
Because you're one of three, not one of fifty.

I take on three practices a month — not because of pipeline constraints, but because more than three and the quality of work suffers. Every engagement runs directly through me. If something isn't working by Tuesday, we fix it that week.

I have more to prove right now than you do. My entire future client pipeline depends on what happens in these first engagements. That's not a risk for you. That's the most aligned incentive structure you'll ever get from a consultant.
Start with the diagnostic scan — 8 questions, no email required to see your score. Takes four minutes.

You'll get a full written report sent to your email. Below the score, there's an option to book a diagnosis call at the same time — 30 minutes, no pitch, just a walkthrough of what the scan found. If the call confirms the fit, we move to a prescription call from there.

Every Tuesday: one number from your practice you should know — and what to do about it.

One number from your practice you should know. What it means. What to do about it. Every Tuesday. No pitch, no agency speak.

The revenue is already there.

You don't need more patients. You don't need a rebrand. You need someone to look at your actual data and show you where the money is — and build the system that stops it leaving.

The diagnostic scan does that in four minutes. You get a full written report. No email required to see your score.

Run Diagnostic Scan →
4 minutes No pitch Full written report